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Audio Lecture Samples
What is Customer Centricity
Globalization of Innovation
Full List of Audio Library Lectures
Customer Centricity
1. What is Customer Centricity | 28:18 |
2. How to Implement Customer Centricity | 38:48 |
3. How to Become a Trusted Advisor | 45:59 |
4. How Companies Gain Competitive Advantage Through Customer Loyalty | 54:11 |
5. User-Centric Marketing for Planned Social Change Part I | 44:50 |
6. User-Centric Marketing for Planned Social Change Part II | 44:04 |
7. How to Manage Diverging Customer Expectations Part I | 20:59 |
8. How to Manage Diverging Customer Expectations Parts II & III | 36:02 |
9. How to Manage Diverging Customer Expectations Part IV | 39:47 |
Leadership
1. Surviving and Thriving in Tough Economic Times | 31:13 |
2. How World Class Companies Profit from Passion and Purpose | 51:06 |
3. Leading By Doing | 34:29 |
4. How to Make a Great Presentation | 31:49 |
Innovation, Entrepreneurship and The Digital Age
1. Why is it Hard to Innovate | 56:10 |
2. Why Do Most Innovations Fail? | 59:57 |
3. How to Develop Affordable Innovations | 1:14:15 |
4. The Economics of the Digital Age | 52:57 |
5. The Future of All Things Digital | 58:19 |
6. Why Entrepreneurship is More Than Capitalism | 33:11 |
7. 16 Immutable Laws of Entrepreneurship | 33:11 |
8. So You Still Want to Be An Entrepreneur | 31:24 |
9. The 7 Side-Effects of the Internet Age: Part I | 31:33 |
10. The 7 Side-Effects of the Internet Age: Part II | 31:50 |
11. The 7 Side-Effects of the Internet Age: Part III | 27:52 |
12. How Industries Are Born, Grow and Revitalize: Efficiency vs. Growth: Part I | 39:00 |
13. How Industries Are Born, Grow and Revitalize: Efficiency vs. Growth: Part II | 26:29 |
Geopolitics and Globalization
1. Geopolitical Realignment of Markets: First Round | 57:26 |
2. Geopolitical Realignment of Markets: Round Two | 33:34 |
3. Geopolitical Realignment of Markets: The Impact | 59:26 |
4. The Rise of Chindia: The Paradigm Shift | 42:36 |
5. Chindia’s Impact on Markets, Resources & Politics | 1:13:38 |
6. The Six Dimensions of Globalization: Part I | 49:17 |
7. The Six Dimensions of Globalization: Part II | 42:54 |
8. Creating the Global Mindset | 1:02:44 |
9. How to Become a Globally Integrated Enterprise (GIE) | 32:25 |
10. Globalization of Innovation | 41:40 |
11. Global Expansion Strategies Of Multinationals From Emerging Markets | 42:02 |
12. The Dragon Goes Global | 35:55 |
13. Managing Multicultural Diversity | 30:11 |
Branding, Positioning and Segmentation
1. Do Brands Have Nine Lives? | 57:42 |
2. The Competitive Positioning of Brands | 44:24 |
3. Branding for Differential Advantage | 58:29 |
4. How Great Companies Build World Class Brands | 29:07 |
5. How to Create a Successful Global Brand | 37:09 |
6. Segmenting the Market | 46:49 |
7. Seven Ways to Differentiate in Marketing | 34:21 |
8. Positioning: Key to Successful Marketing | 28:16 |
Managerial Marketing
1. 4 ‘A’s of Marketing: Awareness & Accessibility | 1:39:13 |
2. 4 ‘A’s of Marketing: Acceptability & Affordability | 41:26 |
3. Impact of Emerging Markets on Marketing | 1:08:27 |
4. Selling Beyond the Salesforce | 57:36 |
5. How Technology Will Shape Marketing | 58:05 |
6. Impact of Digital Technology on the Four Ps of Marketing Part I | 28:20 |
7. Impact of Digital Technology on the Four Ps of Marketing Part II | 26:23 |
8. How Social Media will Disrupt Marketing | 35:04 |
9. The Future of Sales Promotion | 26:46 |
10. The Good Marketing: How To Achieve It | 18:45 |
11. Think Local, Act Global | 34:13 |
Relationship Marketing and B-to-B Sales
1. What is Relationship Marketing Part I | 41:30 |
2. What is Relationship Marketing Part II | 40:53 |
3. The Seven Keys to Better Business Marketing | 51:51 |
4. How to Successfully Implement Relationship Marketing | 39:17 |
5. Cultivating Customer Loyalty | 44:18 |
6. Revitalizing Relationship Marketing | 46:36 |
7. Does Stakeholder Marketing Pay Off? | 34:02 |
8. Relationship-based Buying in Business Markets: Implications for Suppliers | 43:14 |
Competitive Market Strategy
1. Growing Your Core Business: Issue Framing | 35:43 |
2. Growing Your Core Business: Strategies | 54:08 |
3. Growing Your Core Business: Examples | 35:34 |
4. How Competition Shapes Markets: Rule of Three | 1:11:33 |
5. How to Revitalize Mature Products | 58:21 |
Consumer Behavior and Changing Demographics
1. Do Consumers Really Have a Hierarchy of Motivations: Part I | 25:18 |
2. Do Consumers Really Have a Hierarchy of Motivations: Part II | 44:02 |
3. 11 Ways Consumers Become Loyal to Brands | 35:17 |
4. Will the Real Consumer, Please Stand Up? | 25:45 |
5. Why We Buy What We Buy: Part I | 25:27 |
6. How to Become a World-Class Customer | 35:11 |
7. Climate, Consumption and Culture | 1:12:41 |
8. Anticipating the Future: Working Women, Ethnic Diversity, Decline of the Middle Class | 1:11:16 |
9. How Households Make Buying Decisions | 42:11 |
10. Aging of Affluent Nations | 32:31 |
11. The Rise of the Roommate Family | 25:59 |
12. The Declining Middle Class | 29:28 |
13. Living Alone by Choice, Europeanization of USA | 10:40 |
Sustainability
1. Mindful Consumption: The Real Solution for Sustainability: Part I | 29:47 |
2. Mindful Consumption: The Real Solution for Sustainability: Part II | 30:32 |
3. Mindful Consumption: The Real Solution for Sustainability: Part III | 42:44 |
4. Nurturing Nature: Back to the Past | 35:46 |
5. Who Should Pay for Growing Chronic Diseases? | 44:46 |