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Full List of Audio Library Lectures

Customer Centricity

1. What is Customer Centricity 28:18
2. How to Implement Customer Centricity 38:48
3. How to Become a Trusted Advisor 45:59
4. How Companies Gain Competitive Advantage Through Customer Loyalty 54:11
5. User-Centric Marketing for Planned Social Change Part I 44:50
6. User-Centric Marketing for Planned Social Change Part II 44:04
7. How to Manage Diverging Customer Expectations Part I 20:59
8. How to Manage Diverging Customer Expectations Parts II & III 36:02
9. How to Manage Diverging Customer Expectations Part IV 39:47

Leadership

1. Surviving and Thriving in Tough Economic Times 31:13
2. How World Class Companies Profit from Passion and Purpose 51:06
3. Leading By Doing 34:29
4. How to Make a Great Presentation 31:49

Innovation, Entrepreneurship and The Digital Age

1. Why is it Hard to Innovate 56:10
2. Why Do Most Innovations Fail? 59:57
3. How to Develop Affordable Innovations 1:14:15
4. The Economics of the Digital Age 52:57
5. The Future of All Things Digital 58:19
6. Why Entrepreneurship is More Than Capitalism 33:11
7. 16 Immutable Laws of Entrepreneurship 33:11
8. So You Still Want to Be An Entrepreneur 31:24
9. The 7 Side-Effects of the Internet Age: Part I 31:33
10. The 7 Side-Effects of the Internet Age: Part II 31:50
11. The 7 Side-Effects of the Internet Age: Part III 27:52
12. How Industries Are Born, Grow and Revitalize: Efficiency vs. Growth: Part I 39:00
13. How Industries Are Born, Grow and Revitalize: Efficiency vs. Growth: Part II 26:29

Geopolitics and Globalization

1. Geopolitical Realignment of Markets: First Round 57:26
2. Geopolitical Realignment of Markets: Round Two 33:34
3. Geopolitical Realignment of Markets: The Impact 59:26
4. The Rise of Chindia: The Paradigm Shift 42:36
5. Chindia’s Impact on Markets, Resources & Politics 1:13:38
6. The Six Dimensions of Globalization: Part I 49:17
7. The Six Dimensions of Globalization: Part II 42:54
8. Creating the Global Mindset 1:02:44
9. How to Become a Globally Integrated Enterprise (GIE) 32:25
10. Globalization of Innovation 41:40
11. Global Expansion Strategies Of Multinationals From Emerging Markets 42:02
12. The Dragon Goes Global 35:55
13. Managing Multicultural Diversity 30:11

Branding, Positioning and Segmentation

1. Do Brands Have Nine Lives? 57:42
2. The Competitive Positioning of Brands 44:24
3. Branding for Differential Advantage 58:29
4. How Great Companies Build World Class Brands 29:07
5. How to Create a Successful Global Brand 37:09
6. Segmenting the Market 46:49
7. Seven Ways to Differentiate in Marketing 34:21
8. Positioning: Key to Successful Marketing 28:16

Managerial Marketing

1. 4 ‘A’s of Marketing: Awareness & Accessibility 1:39:13
2. 4 ‘A’s of Marketing: Acceptability & Affordability 41:26
3. Impact of Emerging Markets on Marketing 1:08:27
4. Selling Beyond the Salesforce 57:36
5. How Technology Will Shape Marketing 58:05
6. Impact of Digital Technology on the Four Ps of Marketing Part I 28:20
7. Impact of Digital Technology on the Four Ps of Marketing Part II 26:23
8. How Social Media will Disrupt Marketing 35:04
9. The Future of Sales Promotion 26:46
10. The Good Marketing: How To Achieve It 18:45
11. Think Local, Act Global 34:13

Relationship Marketing and B-to-B Sales

1. What is Relationship Marketing Part I 41:30
2. What is Relationship Marketing Part II 40:53
3. The Seven Keys to Better Business Marketing 51:51
4. How to Successfully Implement Relationship Marketing 39:17
5. Cultivating Customer Loyalty 44:18
6. Revitalizing Relationship Marketing 46:36
7. Does Stakeholder Marketing Pay Off? 34:02
8. Relationship-based Buying in Business Markets: Implications for Suppliers 43:14

Competitive Market Strategy

1. Growing Your Core Business: Issue Framing 35:43
2. Growing Your Core Business: Strategies 54:08
3. Growing Your Core Business: Examples 35:34
4. How Competition Shapes Markets: Rule of Three 1:11:33
5. How to Revitalize Mature Products 58:21

Consumer Behavior and Changing Demographics

1. Do Consumers Really Have a Hierarchy of Motivations: Part I 25:18
2. Do Consumers Really Have a Hierarchy of Motivations: Part II 44:02
3. 11 Ways Consumers Become Loyal to Brands 35:17
4. Will the Real Consumer, Please Stand Up? 25:45
5. Why We Buy What We Buy: Part I 25:27
6. How to Become a World-Class Customer 35:11
7. Climate, Consumption and Culture 1:12:41
8. Anticipating the Future: Working Women, Ethnic Diversity, Decline of the Middle Class 1:11:16
9. How Households Make Buying Decisions 42:11
10. Aging of Affluent Nations 32:31
11. The Rise of the Roommate Family 25:59
12. The Declining Middle Class 29:28
13. Living Alone by Choice, Europeanization of USA 10:40

Sustainability

1. Mindful Consumption: The Real Solution for Sustainability: Part I 29:47
2. Mindful Consumption: The Real Solution for Sustainability: Part II 30:32
3. Mindful Consumption: The Real Solution for Sustainability: Part III 42:44
4. Nurturing Nature: Back to the Past 35:46
5. Who Should Pay for Growing Chronic Diseases? 44:46