Login

Register

Login

Register

Audio Library

Welcome

Please click the Add to Cart to register for access to all lectures in audio format. Once you have signed up, log in and then click here to access the library.

$295.00Add to cart

Full List of Audio Library Lectures

Customer Centricity

1. What is Customer Centricity 28:18
2. How to Implement Customer Centricity 38:48
3. How to Become a Trusted Advisor 45:59
4. How Companies Gain Competitive Advantage Through Customer Loyalty 54:11
5. User-Centric Marketing for Planned Social Change Part I 44:50
6. User-Centric Marketing for Planned Social Change Part II 44:04
7. How to Manage Diverging Customer Expectations Part I 20:59
8. How to Manage Diverging Customer Expectations Parts II & III 36:02
9. How to Manage Diverging Customer Expectations Part IV 39:47

Leadership

1. Surviving and Thriving in Tough Economic Times 31:13
2. How World Class Companies Profit from Passion and Purpose 51:06
3. Leading By Doing 34:29
4. How to Make a Great Presentation 31:49

Innovation, Entrepreneurship and The Digital Age

1. Why is it Hard to Innovate 56:10
2. Why Do Most Innovations Fail? 59:57
3. How to Develop Affordable Innovations 1:14:15
4. The Economics of the Digital Age 52:57
5. The Future of All Things Digital 58:19
6. Why Entrepreneurship is More Than Capitalism 33:11
7. 16 Immutable Laws of Entrepreneurship 33:11
8. So You Still Want to Be An Entrepreneur 31:24
9. The 7 Side-Effects of the Internet Age: Part I 31:33
10. The 7 Side-Effects of the Internet Age: Part II 31:50
11. The 7 Side-Effects of the Internet Age: Part III 27:52
12. How Industries Are Born, Grow and Revitalize: Efficiency vs. Growth: Part I 39:00
13. How Industries Are Born, Grow and Revitalize: Efficiency vs. Growth: Part II 26:29

Geopolitics and Globalization

1. Geopolitical Realignment of Markets: First Round 57:26
2. Geopolitical Realignment of Markets: Round Two 33:34
3. Geopolitical Realignment of Markets: The Impact 59:26
4. The Rise of Chindia: The Paradigm Shift 42:36
5. Chindia’s Impact on Markets, Resources & Politics 1:13:38
6. The Six Dimensions of Globalization: Part I 49:17
7. The Six Dimensions of Globalization: Part II 42:54
8. Creating the Global Mindset 1:02:44
9. How to Become a Globally Integrated Enterprise (GIE) 32:25
10. Globalization of Innovation 41:40
11. Global Expansion Strategies Of Multinationals From Emerging Markets 42:02
12. The Dragon Goes Global 35:55
13. Managing Multicultural Diversity 30:11

Branding, Positioning and Segmentation

1. Do Brands Have Nine Lives? 57:42
2. The Competitive Positioning of Brands 44:24
3. Branding for Differential Advantage 58:29
4. How Great Companies Build World Class Brands 29:07
5. How to Create a Successful Global Brand 37:09
6. Segmenting the Market 46:49
7. Seven Ways to Differentiate in Marketing 34:21
8. Positioning: Key to Successful Marketing 28:16

Managerial Marketing

1. 4 ‘A’s of Marketing: Awareness & Accessibility 1:39:13
2. 4 ‘A’s of Marketing: Acceptability & Affordability 41:26
3. Impact of Emerging Markets on Marketing 1:08:27
4. Selling Beyond the Salesforce 57:36
5. How Technology Will Shape Marketing 58:05
6. Impact of Digital Technology on the Four Ps of Marketing Part I 28:20
7. Impact of Digital Technology on the Four Ps of Marketing Part II 26:23
8. How Social Media will Disrupt Marketing 35:04
9. The Future of Sales Promotion 26:46
10. The Good Marketing: How To Achieve It 18:45
11. Think Local, Act Global 34:13

Relationship Marketing and B-to-B Sales

1. What is Relationship Marketing Part I 41:30
2. What is Relationship Marketing Part II 40:53
3. The Seven Keys to Better Business Marketing 51:51
4. How to Successfully Implement Relationship Marketing 39:17
5. Cultivating Customer Loyalty 44:18
6. Revitalizing Relationship Marketing 46:36
7. Does Stakeholder Marketing Pay Off? 34:02
8. Relationship-based Buying in Business Markets: Implications for Suppliers 43:14

Competitive Market Strategy

1. Growing Your Core Business: Issue Framing 35:43
2. Growing Your Core Business: Strategies 54:08
3. Growing Your Core Business: Examples 35:34
4. How Competition Shapes Markets: Rule of Three 1:11:33
5. How to Revitalize Mature Products 58:21

Consumer Behavior and Changing Demographics

1. Do Consumers Really Have a Hierarchy of Motivations: Part I 25:18
2. Do Consumers Really Have a Hierarchy of Motivations: Part II 44:02
3. 11 Ways Consumers Become Loyal to Brands 35:17
4. Will the Real Consumer, Please Stand Up? 25:45
5. Why We Buy What We Buy: Part I 25:27
6. How to Become a World-Class Customer 35:11
7. Climate, Consumption and Culture 1:12:41
8. Anticipating the Future: Working Women, Ethnic Diversity, Decline of the Middle Class 1:11:16
9. How Households Make Buying Decisions 42:11
10. Aging of Affluent Nations 32:31
11. The Rise of the Roommate Family 25:59
12. The Declining Middle Class 29:28
13. Living Alone by Choice, Europeanization of USA 10:40

Sustainability

1. Mindful Consumption: The Real Solution for Sustainability: Part I 29:47
2. Mindful Consumption: The Real Solution for Sustainability: Part II 30:32
3. Mindful Consumption: The Real Solution for Sustainability: Part III 42:44
4. Nurturing Nature: Back to the Past 35:46
5. Who Should Pay for Growing Chronic Diseases? 44:46