Lecture Library
Enroll
About
Contact
Login
Cluster
Branding, Positioning and Segmentation
1:11:59
Dr. Jagdish Sheth
Do Brands have Nine Lives?
52:41
Dr. Jagdish Sheth
The Competitive Positioning of Brands
1:10:28
Dr. Jagdish Sheth
Branding for Differential Advantage
36:57
Dr. Jagdish Sheth
How Great Companies Build World Class Brands
36:57
Dr. Jagdish Sheth
How to Create a Successful Global Brand
56:58
Dr. Jagdish Sheth
Segmenting the Market
40:43
Dr. Jagdish Sheth
Seven Ways to Differentiate in Marketing
44:03
Dr. Jagdish Sheth
Positioning: Key to Successful Marketing
Load More
Menu
