How To Create Value For Customers: Service Value

This is the last of two segments of the course and focuses on the tripod model of customer values – Performance, Price and Service. It is determined based on customer roles. The strategic model includes 3 value factors for Performance, 3 value factors for Price, and has 3 value factors for Service, collectively creating customer value. Each factor is then explained in depth. Also included is a score card to test your company’s capability to create customer value.