Cluster: Customer Centricity

How To Implement Customer Centricity

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47:31
Instructor: Dr. Jagdish Sheth

While most companies know that they need customer centricity, few of them are able to do it successfully. This course specifically focuses on providing nine strategies on how companies need to implement customer centric culture. It goes on to address in detail the seven key challenges or hurdles companies face while implementing it and presents methodologies to overcome the hurdles effectively.