Cluster: Relationship Marketing and B-to-B Sales

How To Successfully Implement Relationship Marketing

Please enroll to view this video.

47:35
Instructor: Dr. Jagdish Sheth

Rise of Relationship Marketing as a practice and perspective has been simply spectacular. What can be learnt from past experiences about it? This course focuses on ten relevant strategies to successfully implement Relationship Marketing within companies and its true alignment to a customer, which is a critical strategy however a hard one to successfully implement.