The Seven Keys to Better Business Marketing

The course outlines the importance of business markets in the broader economy. It explains the seven strategic keys in detail to better business marketing, including a shift from product-to-customer centric approach, a collaboration approach towards customers and partners, automation of customer facing functions, redesigning business marketing as supply chain management, outsourcing of non-profitable customers, inclusion of a CCO position, and a renewed focus on customer support services. Each factor is then discussed in depth.