4 ‘A’s of Marketing: Acceptability & Affordability
4 ‘A’s of Marketing: Acceptability & Affordability
$5.00 for 1 week
Duration: 46:27 |
4 ‘A’s of a Marketing is a framework developed by Dr. Jagdish Sheth. This is the last of two segments of the course. This segment specifically focuses on the other two distinct values (‘A’s) customers seek in the market as payers (Affordability) and as users (Acceptability) of products & services; while defining and mapping extended definitions of the 2 ‘A’s. Also explored are concepts, around how to develop markets to improve brand awareness, improve product knowledge, the advantages of 4 As framework and its many applications as a planning tool for new product launches as well as diagnostic tool for existing products is discussed in detail.
About Instructors
Reviews
Average Rating
Detailed Rating
Stars 5 |
|
0 |
Stars 4 |
|
0 |
Stars 3 |
|
0 |
Stars 2 |
|
0 |
Stars 1 |
|
0 |
Be the first to review “4 ‘A’s of Marketing: Acceptability & Affordability” Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
$5.00 for 1 week
Duration: 46:27 |
There are no reviews yet.