Anticipating the Future: Ageing Population

Anticipating the Future: Ageing Population

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Dr. Jagdish N. Sheth
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$5.00 for 1 week
Consumer Behavior Cluster

$5.00 for 1 week

Duration: 01:21:50

This course is a first of the 3 segments looking at trends in marketing; specifically Aging Population. A strong case is made on how anticipating the future enables competitive marketing advantage. It further explores several external trends influencing overall marketing opportunities & challenges such as Demography, Technology, Competition, Globalization and Public Policy.

About Instructors

Dr. Jagdish N. Sheth

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