Anticipating the Future: Living Alone by Choice, Europeanization of America

Anticipating the Future: Living Alone by Choice, Europeanization of America

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Dr. Jagdish N. Sheth
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$5.00 for 1 week
Consumer Behavior Cluster

$5.00 for 1 week

Duration: 12:32

This course is the last of the 3 segments looking at trends in marketing; with a focus on how Living Alone by Choice and Europeanization of America are creating new and unique marketing challenges & opportunities. In conclusion, several examples are provided to explain how trends could be indicators and can be leveraged in preparing a company’s overall strategy and exploring untapped growth areas.

About Instructors

Dr. Jagdish N. Sheth

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