Branding for Differential Advantage
Branding for Differential Advantage
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Dr. Jagdish N. Sheth
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$5.00 for 1 week
$5.00 for 1 week
Duration: 01:10:28 |
For a company’s competitive advantage, its products add tremendous value in creating a differential in the marketplace. This course explains how the evolution of branding of brands will add significant value in creating a differential advantage. By exploring in depth the eight ways of evolution of Branding, and seven emerging areas of Branding for differentiation, it provides a new strategic lens to organizations.
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$5.00 for 1 week
Duration: 01:10:28 |
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