How Companies Gain Competitive Advantage through Customer Loyalty
How Companies Gain Competitive Advantage through Customer Loyalty
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Dr. Jagdish N. Sheth
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$5.00 for 1 week
$5.00 for 1 week
Duration: 01:05:39 |
Within the past few decades, Customer Loyalty has become a strategic mission for most companies. This lecture considers why cultivating Customer Loyalty is critical for business success and proffers steps to achieve this. Factors driving this need include rising global competition and industry restructuring, and clear advantages of achieving this goal include repeat buying and “Word of Mouth” promotion of your brand.
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$5.00 for 1 week
Duration: 01:05:39 |
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