Do Consumers Really have a Hierarchy of Motivations?
Do Consumers Really have a Hierarchy of Motivations?
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Dr. Jagdish N. Sheth
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$10.00 for 1 week
$10.00 for 1 week
Duration: 01:23:13 |
Video: 2 Video Set |
What motivates Consumers? This course explores the different motivations for the different roles consumers play as buyers, users, and payers. Similar to Maslow’s hierarchy of needs, Hierarchy of user motivations in this context is driven by survival, social affiliation, personal identity, and societal concern. Many observations are discussed in detail on each set of motivations.
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$10.00 for 1 week
Duration: 01:23:13 |
Video: 2 Video Set |
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