Cultivating Customer Loyalty
Cultivating Customer Loyalty
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Dr. Jagdish N. Sheth
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$5.00 for 1 week
$5.00 for 1 week
Duration: 57:03 |
Why customer loyalty is becoming a survival issue for many companies? This course explores deeply to understand it and how to invest in & retain customer loyalty. Four areas influencing this are intense price competition, non-traditional competition, Life time value of customers and word of mouth. These are further explained in detail with illustrative examples. Loyalty ladder model, a 5-step loyalty hierarchy similar to need hierarchy, is explored and discussed as well.
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$5.00 for 1 week
Duration: 57:03 |
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