Eleven Ways Consumers Become Loyal to Brands
Eleven Ways Consumers Become Loyal to Brands
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Dr. Jagdish N. Sheth
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$5.00 for 1 week
$5.00 for 1 week
Duration: 43:25 |
Consumer loyalty is the focal point of this course. Why consumer loyalty matters; how it is key to a brand’s survival and growth and how it directly contributes to a company’s tangible & intangible value is evaluated in detail with examples and cases. Eleven ways consumers become loyal to brands and behavioral theories, socialization theories, and institutional theories of brand loyalty are extensively discussed and illustrated with many examples.
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$5.00 for 1 week
Duration: 43:25 |
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