The Future of Sales Promotion

The Future of Sales Promotion

Teachers
Dr. Jagdish N. Sheth
Category:
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$5.00 for 1 week
Managerial Marketing Cluster

$5.00 for 1 week

Duration: 33:30

Since the early 90s, Sales Promotions have grown exponentially. This lecture discusses the nature of various types of promotions, the reasons for their growth, and the contexts where they are most effective. It ends with an analysis of the factors that will drive the future of Sales Promotions.

About Instructors

Dr. Jagdish N. Sheth

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