Globalization of Innovation

This lecture explores the growing necessity of, and the factors driving, the Globalization of Innovation. As we see, this is primarily due to hyper competition, corporate spin-offs, global growth opportunities and the leveraging of successful innovations. It further discusses the cultural, administrative, geopolitical and economic challenges faced in this process, and offers specific, actionable advice on how to globalize innovation, including licensing, franchising and joint ventures.

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