How Great Companies Build World Class Brands
How Great Companies Build World Class Brands
Teachers
Dr. Jagdish N. Sheth
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$5.00 for 1 week
$5.00 for 1 week
Duration: 36:57 |
Certain brands are admired globally but what is a world class brand? This course precisely answers that question by looking at the six dimensions of a World Class Brand, and why a company should build such brands. In detail, it explains how there are eight ways great companies approach brand building. Additionally a scoring card is included to measure where your company stands.
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$5.00 for 1 week
Duration: 36:57 |
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