Growing Your Core Business: Company Examples

Growing Your Core Business: Company Examples

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Dr. Jagdish N. Sheth
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$5.00 for 1 week
Competitive Market Strategy Cluster

$5.00 for 1 week

Duration: 57:33

This is the last of 3 segments of the course and presents several diverse case studies illustrating company examples including why IBM could not diversity into office products. It also explores the three criterion framework that must be satisfied for synergistic diversification.

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Dr. Jagdish N. Sheth

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