The Seven Keys to Better Business Marketing
The Seven Keys to Better Business Marketing
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Dr. Jagdish N. Sheth
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$5.00 for 1 week
$5.00 for 1 week
Duration: 01:02:21 |
The course outlines the importance of business markets in the broader economy. It explains the seven strategic keys in detail to better business marketing, including a shift from product-to-customer centric approach, a collaboration approach towards customers and partners, automation of customer facing functions, redesigning business marketing as supply chain management, outsourcing of non-profitable customers, inclusion of a CCO position, and a renewed focus on customer support services. Each factor is then discussed in depth.
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$5.00 for 1 week
Duration: 01:02:21 |
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