Think Local, Act Global

Think Local, Act Global

Teachers
Dr. Jagdish N. Sheth
Category:
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$5.00 for 1 week
Managerial Marketing Cluster

$5.00 for 1 week

Duration: 42:17

What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.

About Instructors

Dr. Jagdish N. Sheth

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