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The course focuses on the concept of customer centric marketing and what it means to be a customer centric organization. The reality is most companies tend to be product centric and to shift the focus on customer centricity, topics covered include the evolution of marketing practice, the definition and strategic advantage of customer centricity, the […]

In a heavily trafficked world, global economic burden of non-communicable diseases (NCD) is enormous. This course particularly focuses on the economics of this situation and addresses the ten harsh realities of NCDs in terms of human lives as well as economic opportunity loss. Specifically the demographics context is explored, such as economic strata of populace […]

This is a first of the two segments of the course focusing on answering the most insightful leadership question, Why do good companies fail? In particular, it explores what a company’s internal causes of failure are, such as status quo management, success breeds failure, high cost of structure, internal conflicts, bureaucratic governance, and regulation handcuffs, […]

Most people confuse Entrepreneurship with Capitalism. Capitalism, however, embodies the idea of market governance through competitive market forces and price competition, while Entrepreneurship is characterized by market creation and revitalization. This lecture explores the difference between the two and establishes the universality of Entrepreneurship, while demonstrating how it is a greater force for good in […]

What motivates consumers is an age-old question that has baffled the scholar and practitioner of Marketing alike. In this lecture, the first of a two-part series on Consumer Motivations, an integrative model of the various factors guiding buying patterns is proposed. After considering the various theories in vogue, it proposes a new model based on […]