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  • $5.00
     Managerial Marketing Cluster

    The Future of Sales Promotion

    Dr. Jagdish N. Sheth
    Teacher
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    Since the early 90s, Sales Promotions have grown exponentially. This lecture discusses the nature of various types of promotions, the reasons for their growth, and the contexts where they are most effective. It ends with an analysis of the factors that will drive the future of Sales Promotions.

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  • $5.00
     Managerial Marketing Cluster

    The Good Marketing: How to Achieve It

    Dr. Jagdish N. Sheth
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    To quote Peter Drucker, “There are only two real functions of Business: Innovation and Marketing.” Unfortunately, Marketing doesn’t get the attention and emphasis it deserves, primarily due to a stigma associated with it because of popular misconceptions. This lecture aims to set the record straight by separating “Selling” from Marketing, and presenting the characteristics of […]

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  • $5.00
     Think Global

    The Rise of Chindia: Impact on Global Markets, Resources and Politics

    Dr. Jagdish N. Sheth
    Teacher
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    This course is the last of 2 segments outlining the areas that are impacted by the fundamental pivoting to Asian century. It explains in detail six ways the shift can affect Global markets, five ways it could impact Global Resources and five ways it can impact Global Geopolitical influence.

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  • $5.00
     Think Global

    The Rise of Chindia: The Paradigm Shift

    Dr. Jagdish N. Sheth
    Teacher
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    Twenty-first century is witnessing a fundamental shift towards Asia. This course is a first of 2 segments on The Rise of Chindia, articulating the paradigm shift and the forces driving this power play. It explains new measures of world economies and the many factors that are influencing the move from 20th to 21st century economics […]

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  • $5.00
     Consumer Behavior Cluster

    The Rise of the Roommate Family

    Dr. Jagdish N. Sheth
    Teacher
    0 Available
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    A rising number of families are now living as roommates, with a decreasing amount of discretionary time to spend together. With the fading of the traditional family-unit and the rise of dual-income families and other related phenomena, this poses not only social issues, but also opportunities and threats for existing business and marketing practices. Prof. […]

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  • $5.00
     Relationship Marketing Cluster

    The Seven Keys to Better Business Marketing

    Dr. Jagdish N. Sheth
    Teacher
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    The course outlines the importance of business markets in the broader economy. It explains the seven strategic keys in detail to better business marketing, including a shift from product-to-customer centric approach, a collaboration approach towards customers and partners, automation of customer facing functions, redesigning business marketing as supply chain management, outsourcing of non-profitable customers, inclusion […]

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  • $10.00
     Think Global

    The Six Dimensions of Globalization

    Dr. Jagdish N. Sheth
    Teacher
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    This lecture is a first of two parts of The Six Dimensions of Globalization. Part 1 addresses the fundamental shift in globalization, from developed to emerging economies and from closed to liberalized markets. The underlying forces driving this shift are explained in detail. It further explores the Geo-economic Realignment and the Globalization of Competition dimensions. […]

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  • $5.00
     Managerial Marketing Cluster

    Think Local, Act Global

    Dr. Jagdish N. Sheth
    Teacher
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    What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.

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  • $10.00
     Customer Centricity

    User-Centric Marketing for Planned Social Change

    Dr. Jagdish N. Sheth
    Teacher
    0 Available
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    This two-part series is primarily targeted at NGOs and other public organizations workings towards affecting social change in a planned manner. The importance of User-Centric Marketing in achieving this lofty goal is discussed, along with the components of, and factors driving, social change. This in-depth treatment is indispensable to anyone in the public sector looking […]

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