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Marketing thought leaders lately have been advocating that marketing practice need to go beyond customer and think of all stakeholders of the company. This course explores this very debate by discussing what is stakeholder marketing and who are the eight other stakeholders in addition to customers. It explains evolution of marketing from product-customer-stakeholder-centricity and discusses […]

Consumer loyalty is the focal point of this course. Why consumer loyalty matters; how it is key to a brand’s survival and growth and how it directly contributes to a company’s tangible & intangible value is evaluated in detail with examples and cases. Eleven ways consumers become loyal to brands and behavioral theories, socialization theories, […]

This course is a first of 3 segments on Geopolitical Realignment of Markets. The focus is on the four forces driving realignment along with explaining the geopolitical economic structures and new measures of world economies. It further explores non-colonial approach to economic integration and outlines the First Round of Regional blocks (markets) of influence.

This course is the final of 3 segments. It explains in detail the four areas of impact of Realignment of Markets and the overall assimilation of culture and values in the new context. Furthermore, it discusses the reality and the eight obstacles to be encountered along the journey toward emergence of Regional markets.