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  • Branding, Positioning, and Segmentation

    Branding, Positioning and Segmentation Cluster

    Dr. Jagdish N. Sheth
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  • $10.00
     Consumer Behavior Cluster

    Climate, Consumption and Culture

    Dr. Jagdish N. Sheth
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    The course highlights how climate creates fundamental culture and consumption differences. The premise is that just as our genes are climatic adaptations over thousands of years of evolution, the dramatic differences between people’s food, clothing, and shelter are also determined by climatic conditions which could influence a consumer’s choice and marketplace.

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  • Competitive Market Strategy Cluster

    Competitive Market Strategy Cluster

    Dr. Jagdish N. Sheth
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  • $295.00

    Complete Audio Library

    Dr. Jagdish N. Sheth
    Teacher
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    Access to all of The Sheth Leadership Academy audio files covering topics of Customer Centricity, Understanding Consumer Behavior, Brand Positioning & Segmentation, Creating Value for Customer, Growing the Core Business, Marketing in the Digital Age, Changing Demographics & Marketing, Relationship Marketing & B-to-B Sales, Marketplace Competition: Rule of Three, Creating a Global Mindset, Geo-political Dynamics: New World Order, and Innovation & Entrepreneurship.

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  • Consumer Behavior Cluster

    Consumer Behavior and Changing Demographics Cluster

    Dr. Jagdish N. Sheth
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  • $5.00
     Think Global

    Creating the Global Mindset

    Dr. Jagdish N. Sheth
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    As markets are becoming globally competitive, companies will have to adapt to new emerging realities. This course expertly outlines Globalization of Competition and Markets by explaining in depth the underlying four forces driving globalization and why companies need to embrace Global Mindset. It further explores the many benefits of Global consistency and need for Local […]

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  • $5.00
     Relationship Marketing Cluster

    Cultivating Customer Loyalty

    Dr. Jagdish N. Sheth
    Teacher
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    Why customer loyalty is becoming a survival issue for many companies? This course explores deeply to understand it and how to invest in & retain customer loyalty. Four areas influencing this are intense price competition, non-traditional competition, Life time value of customers and word of mouth. These are further explained in detail with illustrative examples. […]

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  • Customer Centricity

    Customer Centricity Cluster

    Dr. Jagdish N. Sheth
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  • $5.00
     Branding, Positioning, and Segmentation

    Do Brands have Nine Lives?

    Dr. Jagdish N. Sheth
    Teacher
    0 Available
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    Brands create both economic and emotional value and this course particularly explains in depth the nine lives of a brand and the four ways companies can get more from their brand(s). It further delves into why brands plateau and the ten things to watch for in getting more out of your brand.

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