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This lecture highlights the growing international competition due to the Global Expansion of Multinational Corporations from Emerging Economies, specifically addressing the advantages and strategies employed by these companies, the two most sustainable of which are found to be Acquisitions and the “Reverse Brand Life Cycle.”

This is the last of 3 segments of the course and presents several diverse case studies illustrating company examples including why IBM could not diversity into office products. It also explores the three criterion framework that must be satisfied for synergistic diversification.

This is a first of 3 segments of the course. It primarily focuses on understanding the current frameworks and structures that are centered around Shareholder Value and how it is delivered. Portfolio approach to Shareholder Value is then discussed in detail as a current model where performance is measured around growth vs. cash flow and […]

For a company, it is critical to understand how the forces of competition work and the impact it could have on its products & marketplace. This course explains the five forces of Competition and that in any industry a company makes money at the extremes. It is further illustrated by a company’s market share and […]

This lecture is on the factors driving household buying behavior. While individual consumption factors have been studied in-depth and addressed at length, this is an area which has received less than its fair share of emphasis. Prof. Sheth presents the factors driving the complexity of household consumption (changing demographics, lifestyle diversity, the rise of the […]